Max Vern

Max Vern works with brand owners to secure and enforce their intellectual property around the world. His focus is trademark rights and protection of global trademark portfolios – all facets and stages of domestic and international trademark portfolio management.

This encompasses trademark searches and opinions, filing, prosecution, due diligence, licensing, acquisitions and enforcement of trademark rights, including oppositions and cancellation actions. He works in close collaboration with an established network of foreign counsel throughout the world. The international practice encompasses a wide range of industries – electronics, Internet, entertainment, retail, fashion, banking, medical products, industrial products, pharmaceuticals, food products and services, construction and real estate.

Max’s background, extensive international experience and multilingual capabilities facilitate communications and thorough understanding of the requirements of IP owners.

The firm’s clients include U.S. and foreign companies and individuals doing business in the United States and abroad seeking protection of their U.S. and global interests. For example, he works with a major U.S. retail chain that manufactures and sells worldwide, a leading European commercial and investment bank, Far-Eastern pharmaceutical companies seeking brand protection in the United States, a major entertainment consortium pursuing global rights protection, numerous European ”haute couture” clients, a leading foreign broadcasting corporation operating in the United States, multiple major Russian corporations, and Chinese and Japanese industrial giants with vested U.S. interests and a South American alcoholic beverages manufacturer, among others.

Max also helps start-ups and established companies negotiate license agreements, franchise rights, co-branding arrangements and third-party licenses.

He was listed in the 2021 World Trademark Review WTR 1000 in the Top “Gold” Tier in the Prosecution and Strategy category. Mr. Vern is also the winner of the 2019 International Advisory Experts Award: Intellectual Property Lawyer of the year in New York and 2019 Corporate LiveWire Global Awards in the category “Protecting Global Trademark Portfolios.” Mr. Vern is also listed as an Expert in the 2020 Edition of Legal Media Group’s Expert Guides, as well as in 2020 WHO’S WHO LEGAL Trademarks and Euromoney Investor Expert Guides as a “Leading Trademark Practitioner.”

An active member of the International Trademark Association, MARQUES and PTMG. Max speaks Russian, Hebrew and French.