Law 360 Reports on AR&E’s Victory for Client e.l.f. that Accused Mascara Doesn’t Confuse Consumers

"A San Francisco federal judge has said showing that the e.l.f. cosmetics brand had an "intent to create a dupe" of a mascara tube made by its Louis Vuitton-owned rival is…" Click here to continue reading. (Subscription Required)

WIPR Reports on AR&E’s Victory: “e.l.f. Cleared of Copycat Claims in Spat with Benefit Cosmetics”

"Court sides with e.l.f. Cosmetics in trademark dispute with Benefit | Court finds no evidence e.l.f.’s Lash ‘N Roll mascara caused consumer confusion | Despite product being a ‘dupe’, the judge finds it distinct and marketed as an affordable alternative." Click here to continue reading. (Subscription Required)