ARE Trademark Alert: The USPTO Issues New Examination Guide on “Geo-Significant” Trademarks for Cheeses and Processed Meats

On May 15, 2020, the United States Patent and Trademark Office (USPTO) has issued a new Examination Guide, “Marks Including Geographic Wording that Does Not Indicate Geographic Origin of Cheeses and Processed Meats,” which sets out procedures for examination of trademark applications for cheeses and processed meats including a geographic term (also-called “geo-significant” wording), which […]