Secondary Meaning Must be Attributed to Business to Afford Trademark Protection Under US Law

OBX-Stock, Inc. v Bicast, Inc., 558 F.3d 334 (4th Cir. 2009) 27 February 2009 An arbitrary term that, through the trade mark owner’s promotional activities, became recognized as a synonym for a geographic location, was not protectable under US trade mark law. Legal context Under US trade mark law, it is well recognized that an […]