In The Press:
WTR turns to Max Vern for input on Cracker Barrel trademark conflict

WTR turns to Max Vern for input on Cracker Barrel trademark conflict.

Max Vern, senior counsel at Amster Rothstein & Ebenstein, advises that brand owners considering extensions should undertake requisite due diligence and err on the side of caution to avoid encroaching on another earlier brand that – like Kraft’s Cracker Barrel – appears to enjoy significant goodwill due to extensive use and strong marketplace positioning. “The fact that Kraft ‘tolerated’ CBOCS’ restaurant chain activities in connection with certain food items in a limited format would not create an estoppel for Kraft compelling them to acquiesce to expansion of [CBOCS’] range of goods,” he says...

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